Introduction: This article focuses on Internet website building technology-how to play Instagram marketing? You need to know these strategies, providing tutorials on website creation, website operation, SEO, and website promotion to help small and medium-sized webmasters grow quickly.
Instagram: 800 million users worldwide, 500 million people use it every day, and share 250 million pieces of content.
With such a huge number, I think even a fool knows how big the business opportunities are, but as far as Instagram marketing is concerned, many foreign trade people have gained little, and they are exhausted every day just for the sake of doing INS.
In fact, SNS marketing ideas are very important. If you want to gain INS fans and interact with fans, Babubu thinks you should pay attention to the following points.
Directory
Please do not sell your products directly on Instagram
Please treat each post as an advertisement
Please do not outsource your Instagram to a pure marketing agency
Please do not sell your products directly on Instagram
If you also use INS, you will find that most foreign trade people use INS as micro-business.
People who are new to INS may mistakenly think that INS is WeChat Moments, and that they can perfectly copy the micro-business model by posting product pictures.
Let’s not talk about the issue of WeChat payment. Let’s talk about whether people who just started micro-business in 2018 can make a profit just by posting pictures.
The answer is obvious, that is, many new micro-businesses give up after a while, and this is still based on a certain number of friends.
Compared with micro-businesses, if you post product pictures directly on INS to sell things, the inherent conditions are defective, that is, there are no fans, and there is no payment tool on the technical level. In addition, there are so many people doing it, it is really a drop in the bucket to do it well.
In addition, foreigners generally don’t go to Instagram to buy things, because if you want to buy, you can go to Amazon, eBay and some other independent sites. Going to Instagram is just to kill time and entertainment.
In fact, most foreign trade people have missed the “huge profit era” of INS. The era when people would ask about products just by posting a few pictures is gone. The fans of the same category of products are controlled on a few big accounts. Newcomers who have just joined the platform can’t achieve cold start because they don’t have an audience. It is almost impossible to spread the virus through SNS.
What should newcomers do? Babubu’s suggestion is to use INS to create demand for your products and brands and lure people to see your independent website.
If you are selling clothes, shoes and bags, which belong to the fashion category, first think about the niche that your products can be positioned in, and post pictures around a style. Students who can’t figure out this problem can look at the advertisements and Weibo of major trendy brands to see how they do it. For example, HLA Jeans, which has been very popular recently, focuses on light luxury urban lifestyle and focuses on urban youth groups.
Finally, put the link of the independent website on your Instagram, and use SEO keywords for your product in the homepage description, so that you can achieve conversion after enticement.
Speaking of this, many people who play INS do not add external links, and a few people add WhatsApp links. In fact, the best link is the independent website. Domestic micro-businesses have also started to switch to mini-program malls since the end of last year. This is the same frequency at home and abroad.
To summarize, the correct way to play INS is to lure, first arouse interest points that can be spread, such as some trendy pictures with visual impact plus text, to achieve a pre-sale concept, let visitors start from interest to fans and share, and finally make conversions through independent websites.
Please treat each of your posts as an advertisement
If you have FB advertising experience, there is one thing you should understand, if you want to advertise, FB’s management system will require you to select advertising goals, clicks, traffic, conversions, interactions, etc.
In fact, FB does this for a reason, because these indicators will reach a certain group of people in a targeted manner.
So instead of posting articles and pictures casually, it is better to treat each post as a promotional event.
As for how to plan, here is an advertisement video for selling bicycles. If you are interested, you can go and see how foreigners lead buyers to bankruptcy from the beginning of seduction. Many details in it are worth learning from.
In terms of copywriting, please focus on participation and think of yourself as a foreign talk show actor. If you are interested, you can really go and watch talk shows. Babubu believes that the best people to interact are those who talk about talk shows. After watching them, I can’t help but want to complain a few words.
If all these are done, please publish them to major social platforms and your independent website in turn.
Finally, please make sure that all the content you post on Instagram belongs to the same category. If you sell shoes, focus on shoes; if you sell wigs, focus on wigs. Don’t be too greedy and make it look like a shopping mall. Make sure customers have a certain degree of recognition of your INS account.
Repeated posting of pictures and texts in the same category will give people a signature look and feel. Even if you have new ideas, please keep the visuals and themes the same.
Please don’t outsource your Instagram to a pure marketing agency
INS, a social media, is not like Google, which is an algorithmic flow. Although it also has certain algorithms, the algorithms cannot directly affect its effects.
INS is more about social aspects, looking for a sense of presence, resonance and recognition, so it does not have the so-called ranking like SEO.
Since it is impossible to do quantitative things, it doesn’t matter whether it is outsourced or not. The most important thing is the processing of pictures and the workload, and these problems are actually the same no matter who does it.
Babbu thinks that the most popular things in social networking are creativity, soft articles and chicken soup. If you want to do well, start from this aspect.
This is the sharing of Instagram marketing strategies today. If you like SNS marketing, please continue to follow Babubu. I will continue to share relevant content in the future.
After reading this article, let’s summarize the knowledge points involved in this article, including knowledge about Instagram marketing, Instagram sales, social networking sites, etc. I hope these can help you better understand the topic of the article.
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