Introduction: This article focuses on Internet website building technology – URL shortening online generation tool, the unsung hero of social media marketing, providing tutorials on website creation, website operation, SEO, and website promotion to help small and medium-sized webmasters grow quickly.
URL shortening tool is the most inconspicuous tool in English digital marketing. It has existed since 2002, but it has never been popular.
But with the emergence of Twitter, this inconspicuous tool has become completely popular. The reason is very simple, because at that time, Twitter could only post 140 characters at most. If you want to add a link to a tweet, you will inevitably sacrifice the number of words in the copy.
Considering the character limit, shortening the URL is the best solution.
Directory
What are some useful online URL shortener generation tools?
1. Brand URL Shortening Online Generation Tool
2. Keyword URL Shortening Online Generation Tool
3. Trackable URL Shortening Online Generation Tool
What is a short URL?
A short URL is a short link converted from a long link.
Take my favorite European and American Internet celebrity Rosanna Pansino as an example. Her Facebook, Instagram, Twitter, and Youtube are full of short URLs.
As for the conversion of URL shortening, it is actually very simple. Take the tinycc tool as an example. As shown in the figure below, enter the URL you want to shorten and click Shorten to get a short link that can be jumped.
What are some useful online URL Short Link Generation Tools?
In my opinion, online URL Short Link Generation Tools are mainly divided into three categories, namely brand URL Short Link Generation Tools, keyword URL Short Link Generation Tools, and traceable URL Short Link Generation Tools. I will introduce them to you one by one.
1. Brand URL Short Link Online Generation Tool
Any larger Internet company has its own URL Short Link tool, which is mainly used to collect data such as clicks, sources, time, etc., and can also increase link trust, brand awareness and click-through rate.
- t.co: Twitter’s own product, can only be used on Twitter.
- goo.gl: A short link tool developed by Google, but it has been deactivated.
- lnkd.in: A short link tool that can only be used on Linkedin.
- amzn.to: Amazon’s short link tool.
- Fb.me: A short link tool that can only be used on Facebook.
- youtu.be: YouTube will automatically convert the video link into a short link when sharing a video.
2. Keyword URL short link online generation tool
There are some third-party URL short link tools that can not only shorten links, but also customize keywords in URLs. Keywords can be your brand name or your product name.
- TinyURL: The earliest short link tool, completely free and anonymous.
- bit.do: Not only can you customize keywords, but you can also generate QR codes at the same time.
- Doiop: The simplest keyword URL short link tool.
3. Traceable URL Short Link Online Generation Tool
If you want to track who is clicking and sharing your link, you can use the following traceable URL short link tools to provide you with more powerful link data analysis, which can be accurate to IP geographic location.
bitly: It should be the most famous one among the URL short link tools. Before major brands have launched their own short link tools, it is the most used one, mainly because it can analyze link data.
clickyme: This tool is similar to Google Analytics, except that it tracks and analyzes short links.
After introducing these URL shortening tools that I often use, let’s talk about the reasons for using them. Of course, there are many more URL shortening tools, but all the tools are basically classified into these three categories, so using the ones recommended by Babubu is enough.
Why use URL shortening tools?
First, the most common reason is caused by Google SEO optimization.
Google attaches great importance to keywords in URLs, which leads to most URLs being long and ugly. URLs help describe content, but long URLs are not conducive to email and social media sharing. URL shortening tools solve this problem very well.
Second, in terms of visual experience, we don’t like to click on long links, but prefer visually attractive short links.
Next, taking the independent website that is best for analysis as an example, if you share a URL to different platforms, different pages, and different locations at the same time, you cannot do A/B testing. If you want better data analysis, you can only use a traceable URL shortening tool to achieve it.
Finally, as I mentioned at the beginning, social media such as Twitter have a character count, so you have to shorten the URL to reserve enough space for the real copy.
Summary
What is the URL shortening tool, how to use it, what can be used, and why to use it. If you still want to do email marketing and social media marketing, please make good use of this most inconspicuous tool. Many times, the failure of marketing is some small details.
Finally, I would like to remind you that if you have not registered a domain name, please register it as soon as possible. On the one hand, Amazon brand registration now requires an independent domain name, and on the other hand, all SNS traffic is realized by directing traffic to independent sites.
Next, the URL is a derivative of the domain name. Since the past few years, .com domain names with less than 6 characters have basically been bought up, and many foreign new sites are also 12~15 characters. After all, the spelling of English words and brand names must be considered.
If we continue at this pace, the new domain name will have about 12 characters, plus the URL suffix, the length of the entire URL is estimated to be 20~30. Although the URL can be shortened by a shortening tool, the domain name, brand layout, and SEO title are too closely related. It’s scary to think about it.
After reading this article, let’s summarize what knowledge points this article involves, including URL shortening, short links, hyperlink shortening, short URLs and other aspects. I hope these can help you better understand the topic of the article.
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