Introduction: This article focuses on Internet website building technology-What is YMYL and EAT SEO? The key to excellent SEO websites, providing tutorials on making websites, operating websites, SEO, and website promotion to help small and medium-sized webmasters grow quickly.
Nothing is immutable, especially Google SEO.
In August 2018, Google began to make large-scale core algorithm changes and ranked websites according to the latest Medic algorithm. In this update, Google specifically mentioned two new terms, YMYL and EAT. If nothing unexpected happens, they may be the core of Google SEO in the future.
Directory
What is YMYL?
YMYL is the abbreviation of Your Money, Your Life. According to Google’s explanation, websites related to life and money fall into the category of YMYL.
- Financial websites (including e-commerce)
- Medical websites (health, disease, nutrition)
- Legal websites (notarization, divorce, wills)
- News websites (government services, policies)
- Financial websites (stocks, funds, insurance)
- Other websites (other websites not specified)
As far as Babubu understands, YMYL refers to the type of website, and Google defines almost all websites as YMYL, after all, everything is closely related to (life, money).
Why does Google redefine all websites?
Because when we search for answers through search engines, there will always be some unprofessional and boastful people who put their websites on the Google homepage. After all, the algorithm has loopholes, and those websites with high-quality content are left behind. It’s not that high-quality content websites are not good, but that they don’t do black hats, have moral bottom lines, and don’t exploit algorithm loopholes.
Due to the mismatch of search results, the low-quality websites ranked in the front directly or indirectly cause the searchers to lose money and their lives are affected.
The purpose of Google’s algorithm update this time is to crack down on those low-quality, non-authoritative, and boastful websites, so that people who use Google will no longer be deceived and misled, and give everyone a better life. As for the penalty standard, it involves the next new term: EAT.
What is EAT?
EAT is a new set of standards built for YMYL pages, including the following three aspects.
- E expertise
- A authoritativeness
- T trustworthiness
It is mainly used to evaluate the content quality of website pages. In addition to evaluating website pages, it also evaluates the people who publish content.
- The E in EAT means that content publishers and website content need to have professional knowledge and relevant qualifications.
- The A in EAT means that content publishers and website content need to become authorities in their own industry niche.
- The T in EAT means that the information and data provided by content publishers and website content should be accurate and trustworthy.
If your website does not meet the above requirements, Google ranking is basically hopeless from now on. In order to achieve the best search results, Google has also specially released a search engine evaluation job, the purpose is to avoid the artificial intelligence algorithm can not effectively solve the low-quality content, after all, the machine has no feelings, the push results are also generated by the algorithm, and people are different, it is a double guarantee, and it also makes AI more intelligent.
- Search engine evaluation job 1: https://raterlabs.appen.com
- Search engine evaluation job 2: https://appen.com
This Google job can be applied for in most countries and regions. The job content is that Google will issue you a task: search terms and search results list, and let you search and see if there is any low-quality content ranked very high. If so, feedback the results to Google. The salary for this job is 12 to 15 US dollars per hour. I haven’t posted for a long time, and it can be regarded as a little benefit for everyone, which is worth those who follow me.
Next, let’s talk about how to create high-quality EAT content and do EAT SEO.
How to do EAT SEO?
1. Encourage users to post product reviews on your website. Write more about your personal experience, such as work content, what exhibitions you participated in, what results you achieved, and what customers gave you high praise. Write more pictures and texts.
2. Backlinks Make more high-quality external links. In fact, high-quality external links are difficult to obtain, but I found that many people have worked hard to build websites, and have achieved results and traffic, but they give free external links to some newcomers who have just entered the industry and have intentions. It’s really stupid, not to mention exchanging friendly links. When the cheating method of this newcomer is discovered by the search engine, everyone will suffer.
3. Be sure to create a niche. Niche is the key from both the competitive level and the authoritative perspective.
4. Provide users with high-quality content and valuable things. You must use https, check website security regularly, and make sure your ads meet the better ads industry standards when placing ads.
Summary
Finally, I would like to quote a passage from Google.
“Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals.”
Pay more attention to the quality of website content, instead of thinking about finding loopholes every day to do SEO ranking. It is only a matter of time before you fall off the cliff.
After reading this article, let’s summarize the knowledge points involved in this article, including YMYL, EAT, Google SEO and other aspects. I hope these can help you better understand the topic of the article.
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