Introduction: This article focuses on Internet website building technology-what is the canonical URL tag? Why is it so important for SEO, and provides tutorials on making websites, operating websites, SEO, and website promotion to help small and medium-sized webmasters grow quickly.
What kind of foreign trade website can make it to the Google homepage?
Apart from the on-site and off-site optimization methods you often hear about, if your foreign trade independent website does not have a canonical URL tag, I can tell you responsibly that you will definitely not be able to get on the Google homepage, and you may not even be able to get into the first ten pages.
Directory
What is the canonical URL tag?
Why use the canonical URL tag?
How to add the canonical URL tag to your website?
What is the canonical URL tag?
The canonical URL tag is also called the standard URL, which appears in the <head> of your web page code.
Taking Uditmehra blog as an example, the code of the canonical URL tag looks like this.
- <link rel=“canonical” href=“https://uditmehra.in/” />
If you open any website, right-click to view the source code of the webpage Ctrl+F and search for canonical, and find that there is no such line of code, I can tell you responsibly that the SEO of this website is not qualified.
Why use the canonical URL tag?
First, major search engines include this tag in their consideration of website SEO.
Secondly, the problem of SEO for many websites is that different URLs correspond to the same page content.
Take the URL of our common product page as an example, most foreign trade independent sites may look like this.
https://www.yourdomain.com/products/
Once you have more products and paging, a new URL will be automatically generated.
https://www.yourdomain.com/products/page/2/
If you don’t optimize the canonical URL tag, the two URLs above have the same page content from the perspective of search engine robots, so the robots don’t know which URL to include in the search results, nor do they know which page is important.
The invisible duplicate content greatly reduces the importance of the page in the search engine, and the page weight is also dispersed.
Although Google’s official statement is that duplicate content does not directly affect SEO, I can tell you responsibly that a large amount of duplicate content will disperse the ranking that your website should have. There are many ways to deal with duplicate content, but the most effective is to use the canonical URL tag to standardize the URL.
Otherwise, Google will not be able to tell which page of your website’s duplicate content is important and which is not.
The purpose of the canonical URL tag is to tell Google to treat your important pages differently from other pages, only display unique URLs in search results, standardize the URL structure, and let other duplicate content URLs point to the most important URL.
Pass the link weight to the main page.
How to add the canonical URL tag to your website?
The canonical URL tag appears in the <head> of the web page code.
You can check your foreign trade independent website first and open a page at random.
Right-click to view the source code of the web page Ctrl+F to search for the word canonical and see if there are any search results.
If you can find it, it means that your website has been optimized for canonical URL tags. If not, installing a plug-in can solve it.
Take the most commonly used Yoast SEO plug-in as an example. Generally, after installation, the canonical URL tag will be automatically generated for each page.
But there is another situation where you need to set it manually.
For example, if you are a shopping mall with many categories and products, when new products are released, similar products may have changed a few pictures, but the parameters and even the description are the same. The URL is as follows.
- https://www.yourdomain.com/CategoryA/Product/
- https://www.yourdomain.com/CategoryB/Product/
Or this.
- https://www.yourdomain.com/CategoryA/Product1/
- https://www.yourdomain.com/CategoryA/Product2/
Although the URLs of the two pages are different, the content is almost the same. At this time, you can only manually set the canonical URL tag to distinguish the two pages and let the search engine know which one is more important.
Yoast manual settings are as follows:
Open the page to which you need to transfer link weight in the WordPress background, fill in the URL of the product page that you think is more important, and the more important page does not need to be set again.
Summary
The definition of canonical URL tag optimization, why to do it, and how to do it are introduced.
You can install the Yoast plugin or other SEO plugins to achieve it, but some high-quality themes, such as Avada, have their source code itself optimized with canonical URL tags, which is one of the reasons why it is the best-selling theme.
Finally, the link transfer of canonical URL introduced today and 301 redirect are two different things, please do not confuse the two.
The canonical URL tells the search engine which URL of your duplicate content is the most standardized and most important, and there is no actual jump.
Although the canonical URL tag can transfer links and tell the search engine the uniqueness and standard URL structure of the URL, it is a bit too much to use it as a 301 redirect.
I have seen someone who wants to improve the SEO ranking of a certain page, and pointed the canonical URL of the homepage to the page he wants to rank. In the end, the ranking did not go up, and even the homepage was not included. Alas… too much thinking will end up in vain.
After reading this article, let’s summarize the knowledge points involved in this article, including canonical, URL tag, seo tag and other aspects. I hope these can help you better understand the topic of the article.
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